Catherine North

KHWS

KHWS is the Insight Driven Brand Activation Agency. We use our proprietary Behavioural Science tools to identify, define & activate the buying behaviours that drive sales. Working in partnership with Durham University Business School we have developed a set of very agile proprietary behavioural science based tools - Sales Trigger Insight - that for the first time provide a unique insight into the purchase behaviour of our client's customers. By understanding the unconscious short cuts that consumers use when making a purchase decision - in any given category – we can deliver messaging and marketing activity that solves the most pressing challenges facing brands: • Driving Sales - Protecting and enhancing listings • Driving ecommerce sales and breaking the monopoly of the favorites list • Maximising efficiencies and revenues from marketing budgets • Taking decisive action when you need a plan - Understanding which marketing touch points impact purchase and which don't • Providing proof points for collaborating with retailers Our proprietary tools ensure our creative outputs are laser focused in delivering a competitive edge and it's making a difference for a host of brands including – Samsung, Bacardi, Twinings, Haagen Dazs, Jack Daniel's, Innocent, Asahi and Mobil1. Want to understand your consumers' buying behaviours better? We are sure we can deliver a competitive edge for you.