Charlotte Barker

The In Thing

Dracco Company Ltd. is pleased to announce the acquisition of Lancashire based The In Thing. Dracco is an international company, specialised in development, sales and licensing of kids' and teen brands. Sales include products such as Toys, Confectionery, Stationery, Entertainment and Novelties. Dracco currently has offices in Hong Kong, USA, Spain, Germany, Netherlands and Denmark with products sold in more than 60 countries with a strong position in all of Europe, Russia, Latin America, Australia and more. In early 2014 Dracco completed a purchase of The In Thing - the UK's premier pocket money distributor. The In Thing deal with most major UK national accounts and the diversity, reach & service standards of our independent distribution capability is unrivalled by our competitors. Our ability to react, within hours if necessary, to rapidly changing toy trends, is without doubt our predominant forte. We are a young and agile company and although we are not alone with having the ability to ‘think outside the box' we quite simply believe that we do our ‘thinking' a lot quicker than the majority of our competitors! The In Thing provide a wholesale and distribution gateway to the United Kingdom, Eire, Europe & beyond. Giving toy, craze & collectable manufacturer's access to all retail & trade channels including: Over 5000 independent retailers All major toy chains and national stores All major trade exhibitions Dracco has an extensive brand development team, including: content development; design; engineering; publishing and marketing; digital and animation. The company has a strong base in Hong Kong and an international network of sales and licensing offices working with top distributors and selling direct to retail.