Chi Cheung

ACTiVATiON Group

Leading integrated marketing solutions agency in Greater China. With the unique offering of fully integrated marketing services, ACTIVATION GROUP has long been positioned as the preferential partner with luxury and premium brands that endeavor to build a strong presence in the marketplace by delivering comprehensive solutions in Event, PR, Digital, Sports and Entertainment, Branding/Advertising services. Activation Group has 6 Divisions: ACTIVATION EVENTS (Product Launch • Store Opening • Fashion Show & Party • Exhibition & Road Show) ACTIVATION LIQUID (Press Relationship • Media Management • Celebrity Management • Guest/VIP Management) ACTIVATION DIGITAL (Digital Strategy • Social Content Development • Social Media • KOL Management • E-Commerce • Big Data) ACTIVATION SPORTS (Sports Race/Game • Sports Experiential Event • Training Course • Sports + Entertainment) ACTIVATION VIA (Branding, Strategic / Communication Planning • Research Consultancy • TVC / Video Production • Print / OOH Production) ACTIVATION Entertainment (Product Placement • Joint Promotion • Product Authorization • IP Development)