Chiara Gentili

Yamamay

Founded in 2001 and among the leading brands in the retail of underwear, corsetry, lingerie, swimwear, clothing and accessories today. At Yamamay, the product - in its most innovative aspect - is strongly linked to the company's purpose, which places the wellbeing of our customers at the center by offering them high quality, durable products and paying special attention to the sustainability and responsibility of our actions. For this reason, the research activity we conduct, aimed at creating products that meet the needs of our customers in terms of quality, safety and innovation, is constantly increasing. Inclusiveness, respect and valuing people are the fundamental elements on which we base our relationship with human capital, local communities, suppliers and all those with whom we collaborate. In the same way, we believe that being able to convey our values to our collaborators in a clear way, guiding and informing them, especially in relation to environmental and social issues, is a prerogative to activate real change, which can only be achieved with the involvement and contribution of everyone. Our purpose: We take care of our customers' well-being by creating durable, quality products. We want our garments to make the wearer happy. We strive to make this possible and measurable by respecting people and goals. We believe that the responsibility we put into every action and every innovation is decisive for sustainable growth in the medium term, today and forever.