Choo Siong

Xiao En Group

Established in 1987, Xiao En builds a legacy in the bereavement care and memorialization industry. Xiao En Memorial Park in Nilai, Negeri Sembilan is also the first privatized modern landscape cemetery in Malaysia. The founder, Dato Choo Ching Hwa designed and aligned the business development of Xiao En Memorial Park. He believes that both humanistic education and inheriting traditional cultural elements are essential in the bereavement industry. Our commitment to a new thinking, modern, sustainable, innovative styles of architecture reflect the beauty of Xiao En Memorial Park. A beautiful park for contemplation, a quiet place of memories, and the peaceful surrounds the nature. In 2012, Xiao En is the first bereavement care provider to offer professional counselling for grieving families and the Malaysian community. We are also actively promoting life education, also to be known as life and death education. Xiao En name is founded based on the core values ​​of "XIAO" (filial piety) and "EN" (gratitude). Our brand also reflects our main core value which is "Showing filial piety and gratitude – fulfilment in life". As an organization, its pioneering spirit has set benchmarks and trends in the bereavement industry.