Chris Balderston

World Family English Holdings Ltd.

World Family English is a leading provider of English language learning products and services primarily for children aged 0 to 7. Our current markets are Japan, Taiwan, Hong Kong/Macau, and South Korea. Our products and services are based on the World Family Method, a proprietary learning methodology based on natural language acquisition principles developed by our team of expert linguists and developers. World Family English (WFE) has a forty (40) year history, with a long term license relationship with The Walt Disney Company. WFE developed the first edition of Disney's World of English (DWE) in the late 1970's. Over the succeeding decades, we have continuously enhanced and expanded DWE, leveraging new technologies to enliven and enrich our DWE users' learning experience and achieve optimal English fluency outcomes. Through the present day, we have invested more than US$60 million in the development of DWE and Play Along! (Play Along! being the youngest child's developmental and learning bridge to DWE). Together with our World Family Club services, DWE and Play Along! present the most complete and effective ELL solution available to children anywhere in the world. World Family English Holdings Ltd., our parent company, is a privately held BVI. We carry out the marketing, sale and distribution of our ELL product line and the provision of our proprietary ELL support services through our wholly owned subsidiaries in Japan, Taiwan, Hong Kong/Macau, and South Korea. In Bermuda and our Asia markets, we have more than 1,700 employees and contract staff personnel and maintain a sales force of more than 1,000 sales Advisors highly trained in all facets of the Company's ELL programs and services. At any single time the Company is providing valuable ELL support services to more than 150,000 World Family Club member children.