Craig Rogers

Phoenics Electronics

Overview & Philosophy Phoenics Electronics is a fully franchised, demand fulfillment, technical supportive, stocking distributor of semiconductor and board level solutions. Our business model is an alternative to the approach currently implemented by the few remaining distribution companies. We believe that being supplier and customer-centric helps us to drive priorities; that depth of supplier knowledge yields customer confidence and faster time to market; and that a premiere customer service experience fosters supplier and distributor loyalty. The Phoenics model is focused upon: Growing a supplier ecosystem which has a limited number of complementary solutions Offering centralized Application Engineer technical expertise to complement the Supplier's FAE infrastructure, supporting engineering development and expediting time to revenue Maintaining an easy to work with inside sales, operations and e-commerce team for a premier customer service experience and Stocking & inventorying products to ensure seamless transition from samples through production