Cuong Pham

Vua Nệm

Vua Nệm was established on October 18, 2007, formerly a Devico joint stock company led by a start-up group led by Mr. Nguyen Vu Nghia and Mr. Hoang Tuan Anh, with the first store in Hanoi named Dem.vn. In October 2017, the brand changed strongly when receiving investment from Mekong Capital Investment Fund, Dem.vn was officially renamed to Vua Nệm. In addition to investing in business strategy, the Board of Directors is also very enthusiastic in developing a team of employees with the same vision, motivation, and desire to jointly carry out the mission of "Bringing a good night's sleep to everyone". With the goal of "Every employee is a Sleep Expert", Vua Nệm focuses on training employees with outstanding knowledge, understanding of sleep health and the features of each type of mattress, bedding accessories. At Vua Nệm, each salesperson is not just an "ordinary salesperson" but will be a "sleep caretaker", providing customers with service quality that far exceeds expectations. The company also establishes 6 core values, which are guidelines for working attitude: Dịch vụ Wow, Integrity, Coi mình là gốc rễ vấn đề, Máu lửa, Yêu thương đồng đội, Làm việc dựa trên dữ liệu. In particular, King Mattress focuses on attracting talented people and developing senior personnel. This core team will be the "Captains" who together with the Board of Directors of the Company will raise the sails of "Vua Nệm boat" to conquer the set goals. Four years after being invested by Mekong Capital, Vua Nệm is realizing its Vision and setting goals for 2023: ❖ Top 100 enterprises with the happiest working environment; ❖ 500 stores nationwide; ❖ Bringing the company's valuation to 150 million USD, achieving the vision "Vua Nệm is the most prestigious and largest retailer of Mattresses - Accessories of Mattresses in Vietnam"