Cynthia Ajjour

BSL BANK

With over 155 years of banking history and expertise, BSL BANK has lent, protected and invested money for its clients and customers over generations. BSL BANK is a mid-sized Lebanese bank, operating in Lebanon. Our development is based on three core activities: Retail Banking, Commercial Banking and Treasury and Capital Markets. Our strategy focuses on the needs of our customers, which are central to the development of products and financial solutions. Our long-term strategy however, rests on our responsibility as bankers to assist our clients in their financial decisions and help them to avoid over-indebtedness, and drive productive investments. This strategy has helped the Bank to build a strong reputation as a highly trusted Bank with a conservative risk appetite and disciplined policy. As a mid-sized Bank, our skilled human capital gives us the advantage of flexibility, the dynamics of innovation, and a high responsiveness capacity. Driven by our values built around the importance of ethics, professionalism, care and transparency, we serve all of our parties and clients in the most honest, professional way, building strong, meaningful and sustainable relationships.