Cynthia Xie

My Mortgage Freedom

MyMF started with an idea: to create a world class experience. Back in 2011 our CEO, Anthony, was working for his father's financial planning and accounting firm. Referring clients to external brokers and noticing how common it was for them to have a poor experience, Anthony decided he'd become a broker and do it differently. He obsessed over service, friendship, and communication and embarked on a mission to reengineer the entire loan process from start to finish. Adopting new technology and providing online solutions to his clients, MyMF was founded to provide the most superior service available. We've come a long way since we started and today, we're industry leaders operating Australia wide (and now Asia too!) Our relationships are what set us apart and our definition of success is the value we bring to our clients lives. OUR MISSION: Exceed every expectation. OUR VISION: To lead our clients to financial freedom through ongoing support, education and product innovation.