Daniela Olaya

RIFLE

Rifle is fully part of the history of international denim and is synonymous with contemporaneity and fit for man and woman and a winning quality / price ratio. Founded in 1958 in Tuscany by two brothers Giulio and Fiorenzo Fratini, Rifle has developed successfully over the years. Today, the Company, with the advent of a new Swiss Shareholder Kora Investments S.A., has undertaken a new course. Rifle people are innovative and progressive, with a modern approach to fashion and markets. With the brand new vision of the actual management, the Company will redefine the Denim for the 21st century, reinforcing its positioning like a desirable lifestyle and fashion house. Rifle will grow in terms of distribution, quality and equity, offering products derived by the newest trends, but even services such a brand new e-commerce platform. A lot's of changes are taking place in the near future, but something won't change: our passion, respect for consumers and belief in the future. Rifle is a 60 years old reality, and nobody last 60 years by remaining motionless: that's why changes will take the company back to be a leader in apparel, casualwear and with a clear lifestyle. In Rifle we believe we can make the difference: innovation, creativity, ideas, delighting consumers, winning the marketplace, but remaining true to its values and its strong DNA. Rifle, built with pride from 1958, is always looking for passionate individuals, committed to the business of fashion with creative spirits. For further information about Rifle, visit http://riflejeans.com/