David Gerry

By Example Education Inc.

We help authors and experts sell their knowledge via platform building, which consists of 5 pieces: POSITION: You are an expert and authority. Positioning you to magnetically attract people who want to do business with you. This requires you to show up and be regarded as a problem solver or provider of solutions. PUBLISH Strategies to turn your knowledge into a book or booklet. Have your book add real value and benefit your customers, readers, or target audience so they are willing to give you their precious contact information. This way you can attract your ideal clients/customers and begin a relationship with them by educating them. This also allows you to grow your "list" of everyone interested in your valuable products and services. PRODUCTIZE Once you have the above two pieces in place, your list of people interested in your expertise positions you to sell your valuable products, services, and knowledge. PROMOTE As your list grows, it is easier and easier to promote yourself, your products and your services because you have established a relationship with your ideal clients such that they know you, like you, and trust you. Automation, mobile marketing, and social media are vital for this piece of the platform. As your business grows, you need to be able to handle the growth in clients and sales. The success of this phase requires putting systems in place to capture, educate, and nurture your ideal customers. PROFIT When you have position, have published, have a product or service to promote, then you are in a position to profit. A way for customers to buy from you is the final piece of the platform puzzle. You can sell your product, your service, your book, etc. We have a list of 55 kinds of products you can create from your expertise. Products developed from your expertise is how you create multiple streams of income and have your business working for you, even when you are sleeping.