Deepa Ghag

Pentation Analytics

As an Insurtech, Pentation Analytics enables insurers and intermediaries maximize value of and for their customers via proprietary insurance-specific platform - Insurance Analytics Suite™. Insurance Analytics Suite is a Self-service Analytics Product powered by Machine Learning, for Motor, Health, P&C, and Life insurance. Designed to shift the onus of analytics processes from Data Analysts to Business Owners, Insurance Analytics Suite targets Ease of Use as a priority by offering a sequential workflow via a three-layered structure - Insurance Data Model, Machine Learning and Application - to cover all from data management to risk insights, planning and monitoring execution, all at one place. Insurance Analytics Suite has the ability to use data from multiple data sources, formats, volumes, varieties and types (Numeric, Text and Image), and is also equipped to handle ACORD AL3 Standard based databases. Using structured policy transaction data and unstructured customer interaction data, the Automated Machine Learning Models generate policy-level scores that indicate the level of renewal and cross-sell propensity they possess. Ensemble scoring models enable insurers to get real-time insights about different policies. The Applications layer utilizes these risk scores to enable targeted actions such as Retention, Cross-sell, Scenario Analysis, Contact Centre Optimization, Price Elasticity, Profitability among more. Insurance Analytics Suite, hence, offers a unique combination of insights for decision-making and interventions for process efficiency, ensuring higher conversions - a first across the global insurtech landscape! Pentation Analytics also offers cutting edge analytics to Banking, Financial Services, Capital Markets, Payments and Electric Utility sectors. Established in 2015, decades of domain experience of our founders and our drive for innovation in analytics has given us the opportunity to work with some of the best players in the BFSI space.