Elena Greenwell

Thurley

Thurley is a renowned women's fashion label founded in Melbourne. The first Thurley collection was debuted in 2006 and has since continued to develop a strong following and reputation within the local and international industry. Aside from Thurley's flagship Armadale store, Thurley is stocked in David Jones stores nationwide and over 50 boutiques nationally. Internationally, Thurley is currently stocked in major department stores and international online retailers including Saks Fifth Avenue and Shopbop and selected boutiques worldwide. Drawing inspiration from experiences of travel, culture and art, creative director and founder Helen O'Connor injects Thurley with a strong sense of personality. Each season the collection features timeless pieces that are both modern and classic, specializing in eveningwear with a focus on masterfully embroidered dresses, extravagant outerwear and elegant gowns.