Elham Madani

focus WPI

focus is the Middle East network team for worldwide partners inc. Our philosophy is based on offering the same rigorous marketing and business principles that general market agencies demand… and marry them with our extensive expertise in the Saudi and Regional market with the reliable support of our global partners worldwidepartners inc. We are a full service, one-stop agency providing integrated marketing communications services including strategic planning, creative development, media buying, direct marketing and production services to to B2B and B2C clients in Saudi Arabia and globally. Our strategic thinking revolves around three key areas: Brand reviews, Consumer analysis, and Category evaluation, giving our clients a holistic marketing approach for all their activities. Focusadvertising is known in the Saudi market as the first local, Saudi agency to service a global account – Saudi Arabian Airlines (SV) and all its subdivisions (Catering, Cargo, Ground handling etc). All our work for SV focuses on developing communications that targets the national audience as well as make a global reach. Our other major client is the Savola Retail Group, one of the region's largest retail players with significant investments in supermarkets (Azizia Panda), hypermarkets (HyperPanda) and private label products. We are responsible for managing the communications for the entire group, again, giving us an edge in understanding local target audience and communicating to them accordingly.