Emily Gondosch

We Are Tonic

We Are Tonic The idea collective born to re-invigorate the connection between brands and their users through talent, innovation, and optimism. Why the Idea Collective? Today, building a brand relies upon more than the traditional writer/art director team. Big ideas can start with anyone – producers, planners, media, brand managers, anyone. So we gather talented people from different disciplines to create, craft, and build upon ideas to solve business problems. Here, no one is an island. Why talent, innovation, and optimism? You need talent to come up with the ideas, innovation to give those ideas a fresh voice that connects, and optimism to believe that you can actually do the impossible. In an industry built on cynicism, we are the eternal optimists. From optimism comes opportunity. We surround ourselves with like-minded optimists to tackle business-changing ideas and get things done. Great work only happens when everyone (and we mean everyone) believes that great work can happen.