Erica Spoor

Impact Point Group, A Freeman Company

Impact Point Group, A Freeman Company delivers event strategy consulting solutions that help marketing leaders and event professionals align, design, engage, measure and evolve their events and their teams. No other marketing channel creates fans, inspires connections and drives bottom-line impact better than events. Impact Point grew out of our collective passion for helping clients design innovative events that inspire audiences and accelerate businesses. Impact Point experts have deep strategic planning, marketing, branding, communications, measurement and event backgrounds. We have worked with large and small companies, including non-profit organizations as well as brand and event agencies. Our collaborative approach ensures each client benefits from our combined experience and insights. Our VISION is to make an impact by doing creative, inspiring work that is valued. Our MISSION is to deliver creative consulting solutions to help companies design innovative events that inspire audiences and deliver business impact. Our BRAND PROMISE is to help companies design innovative events that inspire audiences and deliver business impact. These are the core VALUES we believe fuel our collective success: • Be Consultative, Collaborative Partners • Blend The Art and Science of Events • Focus on Business and Audience Impact • Help People, Teams and Events Evolve • Be a Thriving, Best in Class Business