Eugene Liang

Great Eastern Financial Advisers Private Limited

Officially launched in March 2011, Great Eastern Financial Advisers (GEFA) has grown to be the biggest FA firm in Singapore with the strength of 700 financial consultants within a short span of less than 4 years. GEFA is the first financial advisory firm in the industry in Singapore to adopt a unique business model that combines the strengths of a major insurance company and a financial advisory firm. GEFA's unique proposition of being an exclusive Financial Advisory firm, with a strong Great Eastern Parentage and a member of OCBC Group, has a distinctive edge over other FA firms. Being a wholly owned subsidiary of Great Eastern Holdings, GEFA leverages on the financial strengths and excellent infrastructure support of Great Eastern. Customers will not only benefit from the vast institutional resources of Great Eastern but also the expertise and experience of professional and highly qualified financial consultants who are able to provide insurance solutions and investment opportunities from more than 50 insurance companies and fund managers to suit their individual needs. Our customers will have a much broader range of products to select from and, at the same time, enjoy the excellent service which Great Eastern is well known for.