Federico Padovani

Happycentro

The studio was founded in 1998 in Verona, the romantic city of Romeo and Juliet. Since then we have been working for large clients and small startups, for tiny national agencies and big international ones. Our approach to design is identical for each project: designing a logo, a page, a press campaign or a commercial clip offers the same opportunity to compete with a request to be fulfilled. Over time we became pretty good at it! In addition to commissioned projects, we put a lot of energy into research and testing new ways and languages. Our formula for beauty is a mixture of effort, order and chaos. Graphic design, packaging, commercials, animation, typography, illustration, music video, interior design is what we do. We like blending different disciplines, and the variety in general. We don't like repeating ourselves, rather pushing forward beyond what we already know. It's a big struggle, but that's what we love.