Fotios Lindiakos

Care/of

At Care/of, we take the guesswork out of feeling better by helping people build custom vitamin routines based on their unique needs. Whether it's our personalized daily vitamin packs and powders through our direct-to-consumer business, or our multivitamins and blends with our retail partner Target, our products are backed by science and include a combination of highly-researched nutrients and traditionally used herbs. By providing honest guidance and better ingredients, we aim to help people feel empowered to make the right choices for their health. Since our launch in 2016, we have raised capital from top investors including Goldman Sachs Investment Partners, Goodwater Capital, Tusk Ventures, RRE Capital, Juxtapose, and Bayer. In late 2020, Bayer secured additional investment in Care/of giving it majority ownership. By joining forces with Bayer, we are able to expand our ability to connect directly with new and existing customers and elevate our unwavering commitment to science-backed guidance, quality ingredients, and sustainable practices. OUR CORE VALUES Be Humble: Engage in debate with an open mind. Embrace feedback and being wrong when presented with data that shows there is a better option.  Be Honest: Deliver the truth with humor and love. Recognize and stand up against discrimination on the basis of race, sex, gender, sexual orientation, religious background, or mental and physical abilities - in our work and beyond.  Be Thoughtful: Attack hard problems with thoughtful tenacity. Don't shy away from complex problems with complex solutions.   Be Different: Kill your darlings. Don't be afraid to re-write something once effective, loved, or widely accepted in the past. Evolution is wonderful. Push against banality and the status quo.