Francesca Manicardi

UPM Group

A network of professionals serving retail business Unique partner with personalised communication and furnishing solutions for the top retailers in all sectors. We completely design and manage the creation of your stores, helping you build the history of your brand. UPM's history follows a path of continuous evolution in the visual communication and retail sectors. More than eighty years of growth and expansion as an industry leader has pushed us to look to the future by thinking big, facing new professional challenges every day. With the multidisciplinary approach that distinguishes our work, we can come up with communication solutions that offer the end customers an emotional, memorable and entirely unique brand experience. The UPM Group has now set itself among the top players in the retail sector for the realisation of any communication product, from the furnishing of spaces to visual solutions in stores, from advertising strategies to the organisation of events for brands. The vision that guides us We want to be the European player known for offering wide-ranging, profound and original solutions in brand communication. Retail is our lifeblood: we create unique emotions, we do this so consumers recognise you in the images that are constructed together with our partners and which develop a long-lasting relationship based on mutual satisfaction. The mission that brings us together every day UPM's mission is to provide communication solutions that allow the end customer to have the best brand experience possible. The goal of every creative idea, project, visual communication instrument, furnishing and event of ours is to best represent our customer's brand identity through a mixture of expertise and professionalism. #evolvingretail