George Botros

FRESH ELECTRIC FOR HOME APPLIANCES

FRESH the biggest and famous Egyptian co. was established in 1987 as a dynamic organization devoted towards developing and manufacturing white household appliances as well as small home appliances. manufacturing factories, know how factories and join venture factories Fresh has become a leader in its field as it manufactures over 680 different models with more than 10000 working staff in 17 factories specialized in household electrical appliances manufacturing. Covering an area of 310,920 m² between manufacturing HUBS, WAREHOUSES and SERVICE CENTERS, Fresh currently runs 16 INDEPENDENT factories located in Egypt at 10th of Ramadan City industrial zone, Badr City. Fresh is certified and operates in compliance with requirements of the CE Mark, SASO, G.mark, SONCAP & ISO 9001/2000 from the TUV Rhineland Group. Fresh Policy is to spread out in the international market and find a place for itself in the new up coming markets such as Ethiopia where Fresh extends its operations in 2015 there as it has many advantages that make ease of investment as it has very good location, stability. Driven by 34 years of expertise in the market and a passion to always innovate, Fresh currently exports to over 52 countries serving more than 150 million customers in Europe, Africa, the Middle East and Asia while maintaining its position as a leader in the local market. The Company Vision is to be recognized as a leader in our industry by our customers and employees and to be always driven by high quality performance, innovation and commitment to exceed customer's expectations in what we deliver either product or service.