Giovanni Martino

Human Company

Human Company, a Florentine group active in the H&R sector and a leader in Italy in the open air tourism sector, started in the 80s as ECV Group on the initiative of the Cardini Vannucchi family, a Tuscan family originally active in the textile sector in Prato. The turn towards the world of tourism took place in 1982, with the acquisition of the first camping site, Il Girasole in Figline Valdarno. The site, which was transformed from a campsite with pitches for tents into an ultramodern holiday village immersed in over 31 hectares of greenery with comfortable mobile homes, immediately become a winning formula, replicated through the years in each of the Group's villages. Thanks to a daring activity of acquisitions and investments and an experience spanning over 35 years, today the Group is the leader in Italy in the outdoor hospitality sector, with a wide and diversified tourism offer. Human Company relies on ten outdoor facilities including holiday villages and camping in town units in Tuscany, Veneto, Lazio up to Luxembourg, alongside three last generation Plus Hostels in Florence, Berlin and Prague and the boutique hotel "Villa La Palagina" in the hills around Figline Valdarno.