Gladys Abdallah

REACH (Research and Consulting House)

Founded in 1983, REACH (Research and Consulting House) is a specialized market research and business consulting company dedicated to provide clients with findings leading to improve their business results. Using advanced processes and technological tools, REACH couples quality with time efficiency through delivering high quality based results in remarkably competitive timings. Our qualitative and quantitative research systems are based on innovative and advanced techniques including unique proprietary tools, validated against market shares and proven to impact the business outcome. These systems are exported on a worldwide basis. REACH covers a wide range of expertise in consumer understanding and segmentation, brand equity & tracking, communication, media & advertising research, pricing, shopper research, customer care research, social & economical research, real estate and urban planning. Our research and analysts come from various academic backgrounds including statistics, business administration, psychology, sociology, advertising and marketing. This provides a rich and multifaceted approach to your business issues REACH's offices and affiliated offices cover the Middle East & North Africa regions. REACH's offices are operating in Lebanon, Syria, Jordan, Iraq, KSA, UAE Bahrain, Kuwait, Qatar, Oman & Sudan whereas associates offices cover Algeria, Egypt, Libya, and Morocco.