Greg Howard

Imarda

Imarda designs and builds flexible fleet management software & hardware for enterprise customers around the world. Imarda was founded in 2007 following the acquisition of two companies that had a combined 11 years of experience building fleet management systems. Its technology heritage has ensured the company's solid reputation in the industry as an experienced service provider - a trusted, credible brand that customers rely on. Today, Imarda provides FMS hardware and software to customers around the globe. More than 100,000 mobile hardware units have been shipped to customers including Woolworths and Boral (AUS) and one of the world's largest freight carriers in the US. Imarda's mission is to build a sustainable, global technology business from New Zealand, using a cloud-based platform that supports customers in using their business knowledge to optimise the efficiency and productivity of its mobile assets and workers. Imarda's world-class technology platform -i360- has propelled it into a unique position within the FMS market. The key differentiating feature of the i360 platform is its ‘ActionEngine™', a flexible ‘rules' engine that enables business rules and actions to be defined without programming. Coupled with the well-established hardware business and strong customer base, Imarda is able to deliver highly configurable end-to-end solutions that incorporate hardware, software and intelligent content through automated data management systems.