Guillermo Ithier

ICX Media, Inc.

ICX Media (powered by Salient) is revolutionizing the digital media market. Our proprietary platform harnesses advanced artificial intelligence, machine learning and adaptive technologies to help brands, agencies, media companies, political organizations, interest groups and more create richer, more engaging media campaigns and digital ads with data-backed confidence. Our custom segments and audience activations lead to higher impact and an increased ROI for our clients. Our clients leverage audience engagement and interaction data from walled gardens and streaming services to drive intelligence, activation and conversion across the digital landscape. Currently, our user data store includes 200MM+ CCPA compliant Rich Profiles™ with data points encompassing demographics, video viewing, sentiment, preferences, engagement, comments, tweets, followers, shares, likes, etc., to build and activate precision-based custom audiences at scale for highly effective campaigns. ICX Media was acquired by Salient Global in January, 2022.