Hamid Masskouri

Kindness

a B2B plant-based food tech startup offering 30+ years of formulation and processing know-how, with 300+ unique products developed. We focus on R&D and vegan product development using alternative proteins as input. Existing formulations are predominantly soy, wheat, konjac and pea protein based, until our upstream friends are ready to supply at scale and cost of exciting new innovative plant based proteins. Why are we sharing our know-how? because it is crucial that we grow the overall market first, and to do that we need to do it TOGETHER. Plant-based protein is currently around 1% of the overall 1.6trn protein market, dominated by animal based proteins. The kindness way of life is what we live by and what we want to inspire the world with. Kindness is a choice, a choice when amplified will change the world. A world where the pursuit of happiness is not at the expense of others.