Hans Oosterhuis

Mobilox

Mobilox Innovations Private Limited (Mobilox), established in 2011, has been conceptualized as the first Mobile Solutions Company of India. Mobilox focuses on Mobile first initiatives across sectors for corporates, start-ups and government. From the time it has started Mobilox has delivered 80+ projects across 56 clients in 14 sectors. During the course of its implementation across these clients, Mobilox has also productized it offering and now have 10 products on Mobile Apps and Non-Apps platforms. The target audiences of these products and services have been Marketing Heads, CTOs / CIOs, HR Heads, Sales Heads, Finance Heads and Admin Heads. While the excitement may be about apps aimed at consumers, Mobilox also sees a real huge opportunity in developing specialized apps designed meet the specific needs of large and small enterprises seeking to support their workforce with apps that boost productivity and drive positive business results. The global spending on mobile enterprise business apps will more than double from $26 billion in 2012 to $53 billion in 2017. Indian enterprise apps also look very promising with Companies are now looking at enterprise mobility for functions like ERP, CRM, SCM, sales force automation, unified communication and billing; a move over traditional email and social networking. Departments like HR, retail, customer service, finance and field service too are looking to mobilize. With such a huge demand it is expected that India's enterprise mobility market will touch $1 billion mark by mid 2015 from the current $300 million mark.