Hans Strandberg

ON THIS DAY

founded by acclaimed designer john varvatos, OTD is a luxe, inclusive-minded brand dedicated to inspiring the rise of the individualized wardrobe. we design womenswear, menswear and unisex clothing, footwear and accessories. exploring concepts of fashion beyond the conventional, OTD is propelling a style movement—one driven by freedom, space, personalization and possibility. we motivate our community to redefine their everyday wardrobes through experiments in elevated, intentional design—manifested in expert craftsmanship, refined materials and thoughtful detailing. punctuated by exclusive concept drops and collaboration capsules, OTD releases amplified seasonal deliveries that promise to activate your style ON THIS DAY and beyond.