Hung Le

TAPTAP Vietnam

We are a startup with BIG dreams – revolutionize the way businesses collaborate to build next-generation customer engagement platforms, creating exceptional values for users and businesses together. Our coalition loyalty platform enables consumers to earn rewards conveniently and joyfully by interacting with the brands of their choices across a nationwide merchant network that today reaches 30% of the Vietnamese consumers. We aim to redefine the omnichannel shopping experience and set the standards on how brands should engage their customers by leveraging data to drive consumer insights, marketing efficiency, and product personalization. TAPTAP is a trademark of VUI Vietnam, which is a Joint Venture company that is owned by Vietnam Investments Group (VIG) and United Overseas Bank Limited (UOB). VIG is a leading private equity firm in Vietnam with total funds under management of over USD 500 million and with stakes in over 35 brands in the market. UOB is a leading bank in Asia, headquartered in Singapore, with a global network of over 500 offices including Vietnam.