Ian McGowan

Business Audio Plus

Business Audio Plus specialized in On-Hold and Scent Marketing, providing our our clients with innovative opportunities to capture customers' attention, and favorably influencing the decision making process through first impression marketing. Whether sales or customer service related, an effective strategy for inbound calls can often be overlooked by the latest digital marketing trends. When callers are on-hold, it creates an opportunity to provide them with additional value. During hold times, businesses may choose to promote products, detail upcoming offers, or provide other valuable information to customers while they're waiting. Business Audio Plus provides On-Hold Marketing services and Professional Voice Recordings to provide over-the-phone value during customer wait times. Constructing the right retail space is a marketing strategy that engages the human senses with the atmosphere, creating a unique visual, auditory, and scent-driven experience. Store location, lighting, decor, temperature, art, and aroma are all combined to evoke certain feelings from customers. Business Audio Plus provides scent marketing to industry retailers who seek to capture consumers' attention through scent, and create an effective sensory strategy to impact buying behaviors.