Ida Dahlgren

Mbrace AB

Expedient communication. What do live broadcasts, events, films, podcasts, emails, facebookposts, text messages and even verbal conversations between individuals all have in common? We like to think that almost all forms of communication can be boiled down to one shared purpose - to bring two or more individuals closer to each other. Someone has an understanding or a view of something that they wish others to embrace, so they communicate in an attempt to convince them to do so. From that perspective - in order to be successful in communication you could assume that "getting your word out", as you so often hear corporations describe their communication efforts, just won't cut it. Instead you could try and really understand who the messenger is, what the message is, who the target group is and what could make them embrace the message. How can you get the message in, rather than just out? Sometimes the answers to these questions come to effect more than just what is said and how it is said - it can have us turn what was first planned to be a film into a live webcast or vice versa. Sometimes the conclusion can be that our services is not suitable for the communication needed in order to reach the goals set. No matter what the answers are, we are relentlessly focused on asking these questions - because thats how we have found ourselves best suited to help our customers reach their goals. We call it expedient communication.