Ignacio Iglesia

FLUZO

FLUZO helps some of the world's leading advertisers to enhance their advertising campaigns by unlocking radical improvements in their accuracy, preventing audience ad fatigue, and turning challenges posed by fragmented ad consumption into opportunities, ultimately fostering a healthier advertising ecosystem. How do we achieve this? FLUZO generates a single metric that observationally captures the total and incremental reach and frequency achieved by the media used in a campaign and complements it with insightful data on its efficacy. A standard for cross-media measurement of advertising that enables its clients to make optimal use of their advertising budgets and unlock a remarkable 20% spend maximization.