Ioanna Ioannou

TheSoul Publishing

TheSoul Publishing is the award-winning digital studio that produces entertaining, positive and original content for a global audience. One of the world's most prolific and popular online media companies, TheSoul Publishing reaches more than 1.5 billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Its global creative team consistently delivers engaging and irresistibly shareable content for all ages, in 20 different languages, distributed via a social media-driven cross-platform network. From cutting-edge 3D technology, to eye-catching stop motion, from fun live-action to catchy music videos, from inspirational craft projects to vibrant animation, TheSoul Publishing's portfolio of media brands has it all. TheSoul Publishing's universe of well-known channels includes 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam and Polar. Its most-viewed channel, 5-Minute Crafts®, is the number one DIY digital brand in the world and the only brand to consistently rank among the Top-10 of all YouTube channels and among the Top-10 of all Facebook pages. Current initiatives include expansion across social media, music, podcast and streaming platforms such as TikTok, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime. TheSoul Publishing has garnered numerous accolades including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie and Lovie awards. The company was named ‘Digital Studio of the Year' at Digiday's 2021 Video & TV Awards and, most recently, was nominated for ‘Digital Team of the Year' at The Drum's 2022 Digital Industry Awards. TheSoul Publishing is headquartered in Cyprus with an international production team spanning more than 70 countries and six continents. The company's state-of-the-art studio facilities are located throughout Europe in Limassol, Cyprus, Riga, Latvia, and opened most recently in the city of Budapest.