Iulia Badica

Maslow's

Our mission is to create a collection of hotels, workspaces, members' houses, restaurants & bars that are developed, operated and activated in select places across the world. The collection is created in synergy, able to live under one roof as a large-scale destination or as stand-alone entities. We opened the doors of our first site, Mortimer House in London's Fitzrovia, in late 2017. We acquired our second London House in Soho in 2019 and plans are underway to open our doors to members and guests Spring 2023. Our ethos is inspired by Maslow's hierarchy of needs. We use a holistic approach to hospitality to create carefully considered spaces — be it physical, digital, intellectual or emotional — that are exquisite yet unpretentious, centred on helping people connect to what matters to them. Our holistic approach takes the origin of the word hospitality, "the welcoming of a guest as if it were their own home," and breathes new life into its meaning and execution.