Jack Ruocco

Bold Insight

User experience experts ∙ Humanizing experiences Bold Insight is a user experience and human factors consulting practice based in the Chicago area. We observe and analyze users' interactions with products to ensure not only that the product itself is useful, usable, and safe, but also that the end user experience is engaging and satisfying. Most of our work is with digital, next-generation technology and ranges from medical devices to mobile apps, in-car systems to websites, back office systems to end-to-end customer journeys. WHY US. We deliver bold and actionable insights that are tailored to your specific objectives. No job is too big or too small. We bring the expertise and professionalism of a large agency, with the imagination and agility of a startup. We keep our overhead low so we can focus our efforts on making you successful. IT'S ABOUT YOU. We help you evolve your customer experience to amplify your brand, build loyalty, capture market share, and maximize investment. We have been around the block a few times and understand that unique constraints make no two research engagements alike. One of our first questions to you will always be "what do you need from us to make this engagement successful?" Basically, we'll make you look good. Enough about us, let's talk about you! We'd love to have an opportunity to bid on your project. Let's connect!