James Macpherson

TMW Business

Born in the 80s as Creative Direction. Thrived in the 90s and noughties as DirectionGroup and First Base. Roaring in the 20s as TMW Business. The constant is believing that B2B is all about people. Real people. Who don't stop being people when they put on a tie or walk into an office. So, unlike lots of B2B agencies, we're not humanising B2B. We're using data and insight to understand people and create ideas that move them. We believe ideas should work everywhere, combining emotion and motivation to get customers to feel and act differently. B2B strategy, performance, creative and everything in between. We're an integrated B2B marketing agency – part of TMW Unlimited. And we create ideas that move people.