James Mair

Hublsoft

Decades of tech-first development have stifled our ability to successfully exploit data to drive business advantage. Data should blend naturally into the decision-making experience, empowering us. Instead, it's too complex, business users are locked out, completely reliant on specialists. We need to think differently. So, we took a Human First approach to technology development. Smart and sophisticated, yes, but in a way that amplifies human intelligence, not replaces it. Our technology leverages data but has been created to facilitate discussion, human interplay, creativity and co-creation. Involving people more in an immersive way is how amazing things happen. Our mission is to give you this immersive freedom and control, allowing your unique innate human skills to flourish.