Jason Mahler

PLBY Group, Inc.

Playboy is now part of PLBY Group. What was once a legacy brand that catered to the male gaze has transformed into an innovative lifestyle and sexual wellness consumer goods and tech company with robust physical and digital assets. With 97% global recognition, the Playboy brand is universally known, yet is hardly recognizable today. Along with our other brands – Yandy, Lovers and Honey Birdette – PLBY Group aims to be the place to celebrate pleasure for all, creative freedom, artistic expression, and sex positivity. We have a strong global brand with the unique ability to play in both the physical and digital worlds across consumer products, experiences, NFT and blockchain, and gaming. With online sales, retail stores and strategic partnerships, PLBY Group offers a holistic portfolio that openly and proudly celebrates pleasure through products and experiences in categories including Style & Apparel, Gaming & Leisure, Sexual Wellness, Lingerie & Costumes, Beauty & Grooming, Spirits, and Home Furnishings & Decor. Our innovative digital strategy includes, CENTERFOLD, a new creator-led platform that empowers the world's top creators to interact directly with their fans; and a foray into NFTs and blockchain technology. Among other NFT drops, we launched 3D rabbit characters in NFT form which serve as keys to a reimagined Playboy Club, giving owners exclusive access to benefits like special events in the metaverse and IRL, merchandise, artwork, and exclusive artist collaborations. PLBY Group's team is top-tier talent to continue the company's dramatic transformation; and with a renewed commitment to women's empowerment, inclusion, and social advocacy, today's Playboy is committed to using its platforms to advance social change. From investing in employees through wellness, fertility, health, and parental benefits, to investing in women's rights and LGBTQIIA+ organizations around the globe, there's a wealth of impactful work being done.