Jasper Meijlink

Hero Group

We are an global food company that is passionate about naturally good food. Since our foundation in 1886 and within the many brands that have since joined the Hero family, our ethos continues: making high quality, natural products easily accessible to consumers. We want to bring this heritage to today`s consumers to share our love for naturally good food. Our mission, to "delight consumers by conserving the goodness of nature", addresses the needs and desires of today's consumers for authentic, honest food. We believe in going back to basics and adopting the principles of purity, honesty and simplicity. We have an open, informal, non-hierarchical and family-oriented way of working with short decision lines. We give our people the freedom and responsibility to achieve their goals and ambitions the way they think is best. They are given the opportunity to take responsibility and realize their ambitions, and of course get rewarded for doing so.