Jerry Dineros

Fucom LLC

Future Commerce (FUCOM) is one of UAE's leading retailers which are growing in leaps and bounds. Group Groupe Casino ,considered the 5th largest Retailer in the world ,operates more than 10,000 multi-format stores in 9 countries. Groupe Casino and Fucom Group introduced the "Geant Hypermarket " Brand to Middle East , opening the first store in Bahrain , followed by Geant Hypermarkets in Dubai and then in Kuwait in 2009. The Hypermarket´s unique "It's Geant and it's for you" marketing strategy and aggressive theme-based promotional campaigns has helped it to pitch itself across all Customer segments of GCC's multi-cultural consumers. Covering approximately 13000 square meters, with average 40 customer checkout counters and about 350+ staff members, the Hypermarkets cary an average of 65000 Product lines which include food, grocery, apparel, house ware, consumer electronics, beauty care, etc. With the Group´s strength in local retailing and knowledge of the region and Groupe Casino´s expertise in Hypermarket operations, Geant is an embodiment of the best local adaptation of International standards in retailing.