Jessa Roxas

Cooee, Inc.

Cooee is a long, loud, two-note, high-pitched call adopted by the first Europeans from the Australian Aborigines. Among the first Aboriginal words taken into English, it comes from the Dharug word ‘gu-wī' which means ‘come here', but the Europeans noted that the Darug used it as a shrill call to communicate over long distances. Today, it can be used to attract attention, locate missing people or simply for fun. It is distinctly Australian. As the Australian Geographic boasts, "If you shout out a ‘coo-ee' at a sporting event anywhere in the world, you're likely to get at least one reply." At Cooee Inc., ‘coo-ee' is a call to connect. We believe human connection fuels the world; that our need to connect is as fundamental as our need for food and shelter. We want to be that channel that connects our partners and the work they do with their deeper selves and with others in a way that inspires a sense of value, belonging and purpose.