Jesse Newby

Katch - Entertainment Data

Katch is a data analytics company that provides marketers and content producers with audience insights derived from the Katch Media Genome. Hollywood is in trouble: too many new choices in movies, series, and streaming platforms have consumers frustrated deciding what to watch. Meanwhile, the very same streaming services are desperately competing for subscribers, with new platforms emerging each week. The legacy system of Hollywood needs a new way of understanding and analyzing content–an empirical, objective way of organizing itself. Enter the Katch Media Genome, an advanced language that captures the unique, personalized reasons why we like what we like. Designed by Dr. Nolan Gasser, architect of the original Pandora Music Genome and author of Why You Like It: The Science and Culture of Musical Taste, the genome is the foundation of Katch's analytics and recommendation technology. Using the Genome, Katch has built a series of Media Market Indexing products that predict where a film or series will perform better or worse across cities, countries, and even demographics. Like the "Google Maps" of filmmaking, we tell you where you should go, how to get there, and which routes to avoid.