Jim Brownlee

safa

We help entrepreneurs go further faster - We help large corporations innovate. Safa brings together large companies, entrepreneurs, and capital to build successful companies focused on solving important global problems. Safa started as a tech company using AI to reduce employment-related risks for employers and insurers, while simultaneously improving the lives of employees. The company focused on the hospitality industry, but with the rise of COVID-19, the company was reinvented when the entire global hospitality industry closed in early 2020. Safa means purity, clarity, serenity, lucidity, fineness, and fairness. The new Safa focuses on helping people who are interested in innovating in areas that benefit society. We focus as much on helping the individuals we work with to become better prepared to personally grow, as we focus on the company they have started. We believe that helping individuals grow personally and professionally empowers them to solve big problems and building big companies.