John Jones

Rip Van

Rip Van is revolutionizing the sweet snack industry by offering snacks with 50-80% less sugar than leading brands. This allows people to enjoy their favorite snacks while maintaining a healthier diet and reducing the harmful effects of refined sugar. Over the last 7 years, Rip Van has developed the food technology, namely the doughs, fillings, and coatings, to invent any type of low sugar sweet snack. Refined sugar has been linked to numerous health problems, such as obesity, type 2 diabetes, heart disease, and inflammation. By providing a solution to this problem through our delicious low sugar snacks, Rip Van is making a positive impact on public health. Initially, Rip Van is addressing the $8 billion cookie industry, a market that has an addressable reduction of 16.8 billion grams of sugar.