Jon Steedman

Avery Dennison Smartrac

Avery Dennison Smartrac bridges the physical and the digital, enabling businesses to add digital connectivity to any item. In industries as diverse as Apparel, Beauty, Food, Logistics, Healthcare, Automotive and Aviation, Avery Dennison Smartrac RFID inlays and other trigger technologies pair every physical product with its digital twin, creating a sum-total pairing, making every physical product internet-connected. This new connectivity affords radical new possibilities for companies and consumers alike. For companies, our digital ID technologies make inventories more visible and more productive, while providing greater insight into consumer behavior and preferences. For consumers, our digital ID technologies enhance experiences and make shopping more satisfying, informative and fun. For the planet they increase sustainability by improving transparency and reducing waste across the supply chain and making the disposal of products more responsible. Today the ‘who, what and where' of every physical product, the who made it, with what and where it's come from, become data points of irrefutable fact and absolute visibility. Learn more at rfid.averydennison.com