Jonas Karlin

Fenix Outdoor

Fenix Outdoor AG is an international group of outdoor brands. The company is listed on the Nasdaq OMX, Stockholm, Mid Cap. We are a global player in developing and selling clothing and equipment for an active outdoor life. Our operations are historically based on the wholesale of Fjällräven products. In 2001, the outdoor retailer Naturkompaniet AB was acquired and the Retail division of the company was started. Tierra, Hanwag & Royal Robbins make up the Brands division together with Fjällräven. In 2011, the Retail division was complemented through the acquisition of Partioaitta OY. More Recent Acquisitions 2015: Globetrotter 2017: Friluftsland 2018: Royal Robbins 2021: Trekitt