Joy McCall

Plantlogic Ltd

Plantlogic is a company focused on product design and manufacturing of pots for substrate berry production. Specifically, our main focus is the container, or pot, designed to help the grower have better management of his crop with increased uniformity, resulting in stronger yields. Plantlogic traces its roots back to 2013, when its founder, Israel Holby, was asked a simple question by a friend. "Is it possible to make a better pot for growing blueberries?" A product designer by training, and an entrepreneur by practice, Mr. Holby was both curious and determined to find out. As he dug deeper, he was surprised by the relative lack of innovation in growing containers and pots, particularly for growing fruits like blackberries, blueberries, raspberries, and strawberries in substrate. After a bit of research, it wasn't long before he had an answer for his friend. There was a better way. And with that revelation, the seeds were sown for the company that would become Plantlogic. Since that conversation, Plantlogic has built its business by serving as a critical link between manufacturing and growing, facilitating the free flow of innovation and insights from each industry to build better products for both. Our team has travelled to farms throughout the Americas, Asia, and Europe, to learn more about the unique needs of each growing region. Whether it's talking with a grower in his field in Mexico, or meeting with an agronomist in his test plot in California, we are constantly in search of better ways to build products and revolutionize agriculture. From producing a small custom order for a trial grow site, or delivering a cost-effective large scale production run, we have the resources to take on any project, any size. Our end-to-end capabilities allow us to help customers with prototyping, production, fabrication, assembly and delivery. We manage the entire process, which allows us to offer a more cost-effective product – faster.