Karen Wise

Netfluential

We are a consumer intelligence consultancy focused on engaging connected audiences using smart digital tools. We deliver fast and actionable insight for consumer driven product and marketing strategies, planning and execution. The evolution of the internet and advancements in technology have created a new global breed of consumers, who think and behave very differently than before. We call them Connected Audiences and we have become experts at understanding and engaging Connected Audiences. Using our smart tools, our multi-disciplinary research team collects, integrates and analyses multiple data sources to create a coherent, holistic view of your audience, applying this to: INNOVATION Future markets We explore the intersection of cultural and technological vectors to understand where your market or category is heading Co-creation We facilitate co-creative innovation processes with connected audiences, who increasingly expect to play an active role in shaping the products and services around them BRAND ENGAGEMENT Market & consumer intelligence We develop detailed insight into the landscape showing how people behave and make decisions in your sector and their relationships with the brands competing within it. Brand strategy We create insight-led strategies, which optimise the brand and the way connected audiences experience it across multiple touchpoints for enhanced levels of relevance and engagement. COMMUNICATION Creating your brand story Successful brands understand how to tell their brand stories in a way that is relevant to consumers and creates an emotional connection. We find those relevant insights to help you build the right message. Messaging and execution Ensuring your brand's message reaches the right people and is then understood and acted upon requires careful development and testing. We work closely with clients to ensure that good ideas cut through.