Karim Salim

FCB Afirma

FCB Afirma is a part of FCB network (www.fcb.com), a leading player in the marketing industry, with more than 9000 employees and 150 offices in over 100 countries worldwide. Operating in the Serbian market for 20 years, as one of 10 leading full-service agencies. FCB Afirma employs more than 40 people with wits, talents, guts and drive. Agency's Scope of Work considers: - Strategic planning - Communication strategy - Creative development - Campaign management and execution - Event management - BTL / POS promotion - Audio/video production - Print and POSM production - Branding/ Corporate ID - Digital, Mobile and Social Media We are considered as a new breed agency. Highly creative but based on lines. Above the line, below the line, on-line, off-line, conventional vertical reporting lines, horizontal waiting lines. In fact, completely outside the lines of traditional thinking. Our objective is simple: to offer total integration that is effective and efficient and that optimizes consumer behavioural responses to drive results. Specialties: Brand Strategic Planning, Brand Development, Digital, Mobile and Social Media, Print and Video Production, Advertising, Consulting, BTL (Events, Promotions...)